A transparent look at what’s inside our shave cream; and why it matters. Every ingredient is hand-picked to support your skin, your shave, and your ritual.

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Aqua (Water)

Purpose: Base solvent

Benefits: Hydrates skin and dissolves other ingredients.

Naturally occurring

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Glycerin

Purpose: Humectant

Benefits: Draws moisture into skin, keeping it soft and supple.

Vegan, plant-derived

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Stearic Acid

Purpose: Thickener & emulsifier

Benefits: Creates rich lather and creamy texture.

Vegan, plant-derived

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Mangifera Indica (Mango) Seed Butter

Purpose: Emollient

Benefits: Nourishes, softens, and deeply conditions skin.

Vegan, natural

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Cocos Nucifera (Coconut) Oil

Purpose: Emollient & cleanser

Benefits: Softens skin and enhances razor glide.

Vegan, natural

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Myristyl Myristate

Purpose: Texture enhancer

Benefits: Provides a smooth, silky feel without greasiness.

Vegan

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Ricinus Communis (Castor) Seed Oil

Purpose: Lather booster & emollient

Benefits: Adds cushioning and hydration.

Vegan, natural

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Helianthus Annuus (Sunflower) Seed Oil

Purpose: Emollient

Benefits: Replenishes skin with essential fatty acids and vitamin E.

Vegan, natural

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Silybum Marianum (Milk Thistle) Seed Oil

Purpose: Antioxidant-rich emollient

Benefits: Soothes irritation and helps protect the skin barrier.

Vegan, natural

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Aloe Barbadensis Leaf Juice (Aloe Vera)

Purpose: Soothing agent

Benefits: Calms redness and helps skin recover post-shave.

Vegan, natural

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Sodium Cocoyl Isethionate

Purpose: Gentle surfactant

Benefits: Creates a creamy lather without stripping skin.

Vegan, coconut-derived

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Cocamidopropyl Betaine

Purpose: Foam booster

Benefits: Enhances lather and leaves skin feeling clean but not dry.

Coconut-derived

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Caprylic/Capric Triglyceride

Purpose: Emollient & dispersing agent

Benefits: Delivers lightweight moisture and softens skin.

Derived from coconut oil & glycerin

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Potassium Hydroxide

Purpose: Saponifier

Benefits: Reacts with oils to create shave cream texture.

Vegan

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Sodium Hydroxide

Purpose: Saponifier

Benefits: Enables lathering and emulsification.

Vegan

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Sodium Lactate

Purpose: Humectant & texture stabilizer

Benefits: Boosts skin hydration and cream consistency.

Naturally occurring, vegan

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Bentonite (Clay)

Purpose: Slip agent

Benefits: Improves razor glide and draws out impurities.

Natural, eco-conscious

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Polyquaternium-7

Purpose: Skin conditioner

Benefits: Leaves skin silky and helps lock in moisture.

Skin-friendly

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Dimethicone

Purpose: Skin protectant

Benefits: Smooths skin surface and minimizes post-shave irritation.

Skin-protective

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Bambusa Vulgaris (Bamboo) Ferment Filtrate

Purpose: Skin conditioner

Benefits: Supports skin renewal and resilience.

Vegan, eco-conscious

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Cetyl Alcohol

Purpose: Emollient & emulsifier

Benefits: Softens skin and stabilizes the cream.

Vegan, non-drying

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Tetrasodium EDTA

Purpose: Chelating agent

Benefits: Boosts preservative effectiveness and formula stability. Helps in Hard water environments.

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Fragrance (Parfum)

Purpose: Scent

Benefits: Elevates the ritual with a grounding, signature aroma.

Phthalate-free, always thoughtfully blended

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Preservative System: Benzyl Alcohol, Salicylic Acid, Glycerin, Sorbic Acid

Purpose: Antimicrobial protection

Benefits: Keeps formula safe and stable without parabens.

Broad-spectrum, paraben-free

Why We Cure for Six Weeks

Good things take time; and your shave cream is no exception. At Wild Fox Rituals, each jar is allowed to cure for a full six weeks. This slow, intentional process allows the formula to fully saponify, thicken, and develop its luxuriously dense, cushiony texture.

By the end of curing, the cream achieves its optimal pH balance, making it exceptionally gentle on your skin. It also ensures a longer-lasting product with stable lather and superior glide. No shortcuts. Just a richer, smoother shave; born from patience and purpose.