Who we are

Wild Fox Rituals was created with a simple vision in mind: to transform everyday grooming into something more intentional; something that feels like a ritual.

The idea began in an unexpected moment. While watching an old western, I saw a man getting lathered up with shave soap and a brush and thought, that looks so grounding; so peaceful. Later, soaking in the bath, I found myself wondering why I wasn’t treating my own shave that way. That single thought sparked a year-long journey of experimenting, testing, and refining until I created the shave cream I use and love today.

The inspiration behind each product runs deeper than just ingredients. The topographical maps that are used as the background for my labels, are maps of real mountains from Alberta and British Columbia. These landscapes are part of the places that shaped me, and I wanted to honor them. Some of my scents are even named after these peaks. For me, they’re more than names; they’re reminders of the wild, grounding beauty just outside our door, and the stillness we carry within.

At Wild Fox Rituals, every jar is crafted with care to bring a sense of calm and connection into your day. This isn’t just about smooth skin; it’s about reclaiming your time, creating space for yourself, and enjoying the little things that make life feel full.

My mission is simple: I want my products to be for every body because everyone deserves a ritual that brings peace and calm into their day.

I’m Kim Fox, and yes, I’m a little bit wild. Wild Fox Rituals was born from my love for life, the little moments that create meaning, and the rituals that ground us. I hope you love my products as much as I do.

—Kim Fox, Founder